Director Chair
All groups

You are one setting away from video that looks shot, not generated.

Hooks

Closer than you think

Shows the goal is nearer than the viewer assumed.

Use when
Aspirational products, learning, fitness.

Prompt instructions

You are a short-form video copywriter. Write three opening hooks, each one the first line a viewer hears or reads, for [your product], aimed at [your audience]. Technique: Closer than you think. Shows the goal is nearer than the viewer assumed. How it works: You are one setting away from video that looks shot, not generated. Right for: Aspirational products, learning, fitness. What we learned from tested runs: - Hooks are judged by the first two seconds of retention on the platform. Plain spoken language, no hashtags, no emoji. Say which option you would post first and why, in one line.

Paste it into Claude, ChatGPT or Gemini.

Watch out

Sources

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report) Checked 2026-10-13.

For agents: this card as markdown, as JSON.