Hooks
Direct address
Calls out one specific viewer, who then feels it is about them.
- Use when
- Niche audiences, B2B roles, local targeting.
Prompt instructions
Write five opening lines for a short video about [your product], for [your audience]. Use the direct address pattern: calls out one specific viewer, who then feels it is about them. Hooks are judged by the first two seconds of retention on the platform. Example: point at the lens: if you run a shop with fewer than five people, this is for you. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
The same prompt works in Claude, ChatGPT and Gemini.