Director Chair
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Hooks

Effort compression

Promises a big result for a small effort of watching.

Use when
Tutorials, tips, workflows.

Prompt instructions

Write five opening lines for a short video about [your product], for [your audience]. Use the effort compression pattern: promises a big result for a small effort of watching. Hooks are judged by the first two seconds of retention on the platform. Example: it took me three years to learn this, you get it in forty seconds. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Sources

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report) Checked 2026-10-13.

For agents: this card as markdown, as JSON.