Director Chair
All groups
Hooks

Myth exposure

Names a myth in the category and promises the real story.

Use when
Health, finance, beauty, any category with folklore.

Prompt instructions

Write five opening lines for a short video about [your product], for [your audience]. Use the myth exposure pattern: names a myth in the category and promises the real story. Only expose a myth that is really false, with a source; a wrong debunk does lasting damage. Hooks are judged by the first two seconds of retention on the platform. Example: name the myth in five words, then a pause, then: here is what actually happens. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Sources

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report) Checked 2026-10-13.

For agents: this card as markdown, as JSON.