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Pattern interrupt

Breaks the scroll with something the viewer did not expect.

Use when: Crowded feeds, low-interest categories.

Prompt instructions

ProductAudience

Write five opening lines for a short video about [your product], for [your audience]. Use the pattern interrupt pattern: breaks the scroll with something the viewer did not expect. Hooks are judged by the first two seconds of retention on the platform. Example: open on an action nobody expects in this setting: the founder drops the product into a bucket of water and keeps talking. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Hooks are judged by the first two seconds of retention on the platform. Test two openings of the same video instead of trusting a formula.practitioner: The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)

Sources

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report) Checked 2026-10-13.

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