All groups

Proof first

Leads with the result, so the claim earns attention.

Use when: Testimonials, case studies, product results.

Prompt instructions

ProductAudience

Write five opening lines for a short video about [your product], for [your audience]. Use the proof first pattern: leads with the result, so the claim earns attention. Hooks are judged by the first two seconds of retention on the platform. Example: open on the number or the review, on screen and spoken: 190 ads in one quarter with four people. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Hooks are judged by the first two seconds of retention on the platform. Test two openings of the same video instead of trusting a formula.practitioner: The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)

Sources

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report) Checked 2026-10-13.

For agents: this card as markdown, as JSON.