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Relatability

Shows a situation the viewer recognises from their own day.

Use when: Everyday problems, creator content.

Prompt instructions

ProductAudience

Write five opening lines for a short video about [your product], for [your audience]. Use the relatability pattern: shows a situation the viewer recognises from their own day. Hooks are judged by the first two seconds of retention on the platform. Example: open on the familiar moment, no words yet: three browser tabs of the same prompt, sighing. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Hooks are judged by the first two seconds of retention on the platform. Test two openings of the same video instead of trusting a formula.practitioner: The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)

Sources

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report) Checked 2026-10-13.

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