Director Chair
All groups

Camera

Shot sizes 16Angles 17Camera moves 43Rigs 6Lenses 10Focus and depth 4

Frame

Composition 14Aspect ratios 11

Light and look

Light 22Time of day 12Colour looks 14Film stock and texture 9Art styles 6

People and places

Characters 6Expressions 31Settings 6

Motion

Subject motion and speed 9

Edit

Transitions 21Edit effects 41Sound 14

Story

Hooks 46Script arcs 10Video formats 11Calls to action 5Test and publish 16

Recipes

Presets 28Prompt guides 11

Tools

BoardModelsGuidesAboutAgent skill
Hooks

Time pressure

Makes the moment feel limited.

Use when
Offers, launches, events.

Prompt instructions

Write five opening lines for a short video about [your product], for [your audience]. Use the time pressure pattern: makes the moment feel limited. Hooks are judged by the first two seconds of retention on the platform. Example: this only works until Friday, here is why. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Sources

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report) Checked 2026-10-13.

For agents: this card as markdown, as JSON.