Director Chair
All groups

Test formats and openings with generated presenters first, then remake the winners with real creators before ad money goes in.

Test and publish

AI as the test bench

Cheap generated takes find the format; real people carry the version that gets the budget.

Use when
Brands testing creator-style ads.

Prompt instructions

You are my video producer. Give me a step-by-step plan I can follow this week, for a short video about [your product], aimed at [your audience]. Technique: AI as the test bench. Cheap generated takes find the format; real people carry the version that gets the budget. How it works: Test formats and openings with generated presenters first, then remake the winners with real creators before ad money goes in. Right for: Brands testing creator-style ads. What we learned from tested runs: - No generated presenter posing as a customer giving a testimonial, and product screens come from real recordings. - The counterweight: a head of content at an AI company keeps AI off the final output viewers see, and his paid programme runs on human creators. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.

Paste it into Claude, ChatGPT or Gemini.

Watch out

Related

Sources

Own words from Director Chair notes on AI UGC army (Jake Castillo) Checked 2026-11-13.

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