Hook rate and hold rate

Give me a step-by-step plan I can follow this week, for a short video about [your product], for [your audience]. The technique is hook rate and hold rate: tells you which part of a paid video leaks. How it works: hook rate is three-second views divided by impressions; hold rate is the share that keeps watching past the opening. It is right for: reading Meta ad results. Practitioner bands for Meta, directional only since Meta publishes no benchmark: a hook rate under 25 percent is weak and 30 to 40 good; a hold rate under 15 percent is weak and about 25 good. TikTok's view rates divide by views, not impressions, so these bands do not transfer. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.