Director Chair
All groups

The speaker fills the top 45 percent for the first six seconds, then the face is gone and the product's interface carries the rest.

Edit effects

Face only in the hook

The face earns trust in the first seconds, then gets out of the way of the lesson.

Use when
Product explainers where the interface can teach.

Prompt instructions

Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is face only in the hook: the face earns trust in the first seconds, then gets out of the way of the lesson. How it works: the speaker fills the top 45 percent for the first six seconds, then the face is gone and the product's interface carries the rest. It is right for: product explainers where the interface can teach. Measured: a face in 6 percent of the sampled frames, 2.0 visual changes per 10 seconds, 791,000 plays with 5.0 percent saved. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Related

Sources

Own words from Director Chair measurement of a published short, Oct 2026 and Director Chair notes on Product UI as the explainer (Patchd) Checked 2026-11-13.

For agents: this card as markdown, as JSON.