Director Chair
All groups

Text hook in the top fifth, the face in the middle, captions in the lower fifth above the platform's buttons.

Edit effects

Screen zones for vertical video

Each layer sits where the eye and the interface leave room for it.

Use when
Any talking-head video with a text hook and captions.

Prompt instructions

Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is screen zones for vertical video: each layer sits where the eye and the interface leave room for it. How it works: text hook in the top fifth, the face in the middle, captions in the lower fifth above the platform's buttons. It is right for: any talking-head video with a text hook and captions. Keep text at least 10 percent away from every edge; devices crop differently. Do not stack hook text, face and captions all in the dead centre. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Related

Sources

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report) Checked 2026-11-13.

For agents: this card as markdown, as JSON.