In the first second: something moves toward the camera, a bold line of at most six words appears above the head before the first word is spoken, and one sound effect hits.
Three-layer hook
Catches the eye, the reader with the sound off and the listener in the same first second.
- Use when
- The first one to three seconds of every short video.
Prompt instructions
Write five opening lines for a short video about [your product], for [your audience]. Use the three-layer hook pattern: catches the eye, the reader with the sound off and the listener in the same first second. Text goes on screen before the speaker starts; a large share of feeds start muted. Hooks are judged by the first two seconds of retention on the platform. Example: in the first second: something moves toward the camera, a bold line of at most six words appears above the head before the first word is spoken, and one sound effect hits. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
The same prompt works in Claude, ChatGPT and Gemini.