Director Chair
All groups

A phone at arm's length, the room as it is, text in the platform's own styles, and recreated platform interface as inserts: a comment, a message, a notification.

Video formats

Handheld selfie in platform dress

It reads as a person, not a production.

Use when
Creator updates, proof of a result, organic calls to action.

Prompt instructions

Write a shot-by-shot outline for a short video about [your product], for [your audience]. Use the handheld selfie in platform dress pattern: it reads as a person, not a production. Measured reference: 2.57 visual changes per 10 seconds, 10.3 times the account's median. Not for corporate B2B, regulated sectors or any claim without real numbers. How it works: a phone at arm's length, the room as it is, text in the platform's own styles, and recreated platform interface as inserts: a comment, a message, a notification. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Related

Sources

Own words from Director Chair field notes on reading published videos Checked 2026-11-13.

For agents: this card as markdown, as JSON.