Director Chair
All groups

The old way: three days in an edit suite. The new way: one take and a reference reel.

Hooks

Old way, new way

Two states side by side let the viewer place themselves in the worse one.

Use when
Tools and methods that replace a habit.

Prompt instructions

You are a short-form video copywriter. Write three opening hooks, each one the first line a viewer hears or reads, for [your product], aimed at [your audience]. Technique: Old way, new way. Two states side by side let the viewer place themselves in the worse one. How it works: The old way: three days in an edit suite. The new way: one take and a reference reel. Right for: Tools and methods that replace a habit. What we learned from tested runs: - Position against the old way or the whole category, not a named competitor; a split screen is the standard execution. Plain spoken language, no hashtags, no emoji. Say which option you would post first and why, in one line.

Paste it into Claude, ChatGPT or Gemini.

Watch out

Related

Sources

Own words from Director Chair field notes on hooks and ideas Checked 2026-11-13.

For agents: this card as markdown, as JSON.