Curiosity gap
Opens a question the viewer needs closed, so they stay for the answer.
- Use when
- Explainers, reveals, before and after.
Prompt instructions
Write five opening lines for a short video about [your product], for [your audience]. Use the curiosity gap pattern: opens a question the viewer needs closed, so they stay for the answer. Pay the gap off inside the video. Hooks are judged by the first two seconds of retention on the platform. Example: start with the result and hold back how: this cost us 40 euro and replaced a whole shoot, here is the trick. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
The same prompt works in Claude, ChatGPT and Gemini.