Director Chair
All groups
Hooks

Curiosity gap

Opens a question the viewer needs closed, so they stay for the answer.

Use when
Explainers, reveals, before and after.

Prompt instructions

Write five opening lines for a short video about [your product], for [your audience]. Use the curiosity gap pattern: opens a question the viewer needs closed, so they stay for the answer. Pay the gap off inside the video. Hooks are judged by the first two seconds of retention on the platform. Example: start with the result and hold back how: this cost us 40 euro and replaced a whole shoot, here is the trick. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Sources

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report) Checked 2026-10-13.

For agents: this card as markdown, as JSON.