Director Chair
All groups

Camera

Shot sizes 16Angles 17Camera moves 43Rigs 6Lenses 10Focus and depth 4

Frame

Composition 14Aspect ratios 11

Light and look

Light 22Time of day 12Colour looks 14Film stock and texture 9Art styles 6

People and places

Characters 6Expressions 31Settings 6

Motion

Subject motion and speed 9

Edit

Transitions 21Edit effects 41Sound 14

Story

Hooks 46Script arcs 10Video formats 11Calls to action 5Test and publish 16

Recipes

Presets 28Prompt guides 11

Tools

BoardModelsGuidesAboutAgent skill

Show the real risk of the trade safely: the roofer clipped to a harness at the ridge, the drop visible behind him.

Hooks

Borrow the tension, never the lie

The viewer gets the pull of a risky moment without being deceived, so the trust survives the reach.

Use when
Any hook built on danger, conflict or a mishap.

Prompt instructions

Write five opening lines for a short video about [your product], for [your audience]. Use the borrow the tension, never the lie pattern: the viewer gets the pull of a risky moment without being deceived, so the trust survives the reach. No fake news, fake emergencies or staged danger in real traffic. An advert is marked as one, and a brand speaks from its own account, never as a fake bystander. Example: show the real risk of the trade safely: the roofer clipped to a harness at the ridge, the drop visible behind him. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Related

The first frame is already mid-event: coffee leaving the cup toward the counter, a hand reaching to catch it.

Stakes in the first secondPrompt

Do not book a roofer before you have asked him this one question.

ConflictPrompt

One line in a bystander's voice over candid-looking footage, at the top of the frame in the platform's own text style.

Bystander captionPrompt

The payoff feels true, and the brand arrives as the surprise inside it.

The brand as the twistPrompt

Sources

Own words from Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026) Checked 2026-11-13.

For agents: this card as markdown, as JSON.