Director Chair
All groups

Do not book a roofer before you have asked him this one question.

Hooks

Conflict

An accusation as the first line makes the viewer wait for the answer.

Use when
Local businesses, comedy, a twist that leads to the brand.

Prompt instructions

You are a short-form video copywriter. Write three opening hooks, each one the first line a viewer hears or reads, for [your product], aimed at [your audience]. Technique: Conflict. An accusation as the first line makes the viewer wait for the answer. How it works: Do not book a roofer before you have asked him this one question. Right for: Local businesses, comedy, a twist that leads to the brand. What we learned from tested runs: - Real, or staged and played for comedy. - No fake news, fake emergencies or staged danger in real traffic. Plain spoken language, no hashtags, no emoji. Say which option you would post first and why, in one line.

Paste it into Claude, ChatGPT or Gemini.

Watch out

Related

Sources

Own words from Director Chair field notes on hooks and ideas and Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026) Checked 2026-11-13.

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