A river of oranges flows down the escalator of an empty shopping centre, filmed from the bottom step.

The image nobody could film

The viewer stops for a picture that cannot exist, which is the reason to use generated video at all.

Use when: Brand films, product launches, openers made with AI video.

Prompt instructions

Scene: [your subject] in [your setting]. A river of oranges flows down the escalator of an empty shopping centre, filmed from the bottom step. Shot 1 (0:00 to 0:05): one continuous shot

Seedance 2.5 reads labelled blocks with timecodes.

SubjectSetting

Watch out

The image has to lead to the message. An interrupt with no link to it loses viewers at 5 to 10 seconds.practitioner: The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)
Label generated footage as AI wherever it could be taken for real.practitioner: Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026)

Level 1, the delivery robot slumped at a bus stop; level 2, the same robot in a fur coat; level 3, holding a wilted flower and looking down the empty road.

Contrast in four levelsPrompt

A three-seat sofa stands in the middle of a supermarket aisle and shoppers steer their trolleys around it.

The object that should not be therePrompt

Satire that makes a real worry visible by advertising its fake cure.

The commercial for a fearPrompt