Director Chair
All groups

Take a fear the audience already talks about and make a proud, glossy commercial for a company that would profit from it, in the grammar of a real category ad.

Presets

The commercial for a fear

Satire that makes a real worry visible by advertising its fake cure.

Use when
Cause campaigns, awareness, brands with a sense of humour.

Prompt instructions

Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], for [your audience]. The technique is the commercial for a fear: satire that makes a real worry visible by advertising its fake cure. How it works: take a fear the audience already talks about and make a proud, glossy commercial for a company that would profit from it, in the grammar of a real category ad. It is right for: cause campaigns, awareness, brands with a sense of humour. A green or purpose-driven audience can turn on AI-made creative itself; check the audience before using generated footage. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Related

Sources

Mechanism in our own words from Director Chair notes on a published campaign Checked 2026-10-13.

For agents: this card as markdown, as JSON.