Director Chair
All groups
Hooks

Mistake calling

Tells the viewer they are probably doing something wrong; they check.

Use when
Tips, how-tos, product comparisons.

Prompt instructions

Write five opening lines for a short video about [your product], for [your audience]. Use the mistake calling pattern: tells the viewer they are probably doing something wrong; they check. Hooks are judged by the first two seconds of retention on the platform. Example: you are writing your video prompts in the wrong order, and it is why the faces keep changing. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Sources

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report) Checked 2026-10-13.

For agents: this card as markdown, as JSON.