Director Chair
All groups

No greeting, no logo and no context: the first frame is the moment itself, with the first word on it.

Hooks

Openings that lose the viewer

Knowing what wastes the first second is half of writing a hook.

Use when
Checking a first cut before it is posted.

Prompt instructions

Write five opening lines for a short video about [your product], for [your audience]. Use the openings that lose the viewer pattern: knowing what wastes the first second is half of writing a hook. A slow fade-in, a title card, a greeting, the brand name first, context before tension, a question nobody asked: each spends the first second on nothing. The three weakest posts of a measured account open on a still face, a hand on a gimbal and walking legs. Example: no greeting, no logo and no context: the first frame is the moment itself, with the first word on it. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Related

Sources

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report) and Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026) Checked 2026-11-13.

For agents: this card as markdown, as JSON.