No greeting, no logo and no context: the first frame is the moment itself, with the first word on it.
Openings that lose the viewer
Knowing what wastes the first second is half of writing a hook.
- Use when
- Checking a first cut before it is posted.
Prompt instructions
Write five opening lines for a short video about [your product], for [your audience]. Use the openings that lose the viewer pattern: knowing what wastes the first second is half of writing a hook. A slow fade-in, a title card, a greeting, the brand name first, context before tension, a question nobody asked: each spends the first second on nothing. The three weakest posts of a measured account open on a still face, a hand on a gimbal and walking legs. Example: no greeting, no logo and no context: the first frame is the moment itself, with the first word on it. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
The same prompt works in Claude, ChatGPT and Gemini.