Director Chair
All groups
Hooks

Reaction

A real reaction on screen makes the viewer feel it too.

Use when
Reviews, reveals, results.

Shown with: Shock. Clip by Emotion Direction, shown with permission.

Prompt instructions

Write five opening lines for a short video about [your product], for [your audience]. Use the reaction pattern: a real reaction on screen makes the viewer feel it too. The reaction has to be physical and timed; a generated smile kills it. Hooks are judged by the first two seconds of retention on the platform. Example: open on the face reacting to the result, then cut to what they are looking at. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.

The same prompt works in Claude, ChatGPT and Gemini.

Say it like this

Open on the face reacting to the result, then cut to what they are looking at.

Watch out

Related

Sources

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report) Checked 2026-10-13.

For agents: this card as markdown, as JSON.