Test two to five angles, each with its own natural hook, then three or four hooks inside the winning angle.
Angles before hooks
Tests answer the bigger question first.
- Use when
- Planning a round of creative tests.
Prompt instructions
You are my video producer. Give me a step-by-step plan I can follow this week, for a short video about [your product], aimed at [your audience]. Technique: Angles before hooks. Tests answer the bigger question first. How it works: Test two to five angles, each with its own natural hook, then three or four hooks inside the winning angle. Right for: Planning a round of creative tests. What we learned from tested runs: - A hook belongs to its angle and does not carry across angles; five hooks on one angle are one data point. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.
Paste it into Claude, ChatGPT or Gemini.