Example first, explanation second

Write a script outline, beat by beat, with the seconds per beat, for a short video about [your product], for [your audience]. Use the example first, explanation second pattern: the viewer sees the thing and then wants to know why it works. Measured on one account's 20 most viewed posts: the first visual change comes at a median of 3.9 seconds, after the example. How it works: open on the example itself; name the idea and explain it only after the viewer has seen it. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.