Loudness target

Give me a sound brief: what to record or pick, where it sits on the timeline, the levels, and what to check before export, for a short video about [your product], for [your audience]. The technique is loudness target: the video sits at the level of its neighbours in the feed and does not distort. How it works: export at -14 LUFS integrated with the true peak at or under -1.5 dBTP. It is right for: every export. Measured across nine reference edits: integrated loudness runs from -18.7 to -8.2 LUFS, and six of them sit between -15.2 and -14.1. -14 LUFS is a common convention for social video, not a figure the platforms publish for uploads. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.