Director Chair
All groups
Edit effects

Never fully static

A held frame stays alive.

Use when
Any scene that holds longer than a second, animated or filmed.

Shown with: Slow zoom in. Clip by AI Camera Movements, shown with permission.

Prompt instructions

Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is never fully static: a held frame stays alive. How it works: a slow continuous push from 1.0 to 1.06 over the whole scene. It is right for: any scene that holds longer than a second, animated or filmed. Keep it subtle: a scale creep of 1 to 2 percent, or a push to about 1.06. One creator's rule for coded ads is that something always moves, even if it is only the camera, slowly. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.

The same prompt works in Claude, ChatGPT and Gemini.

Say it like this

A slow continuous push from 1.0 to 1.06 over the whole scene.

Watch out

Related

Sources

Own words from Director Chair field notes on motion graphics Checked 2026-11-13.

For agents: this card as markdown, as JSON.