Type behind the head

Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is type behind the head: one huge word between the speaker and the background turns a talking head into a poster. How it works: one word in a large serif placed between the background and a cut-out of the speaker, so the head overlaps the letters. It is right for: emphasis on one word; the hook line on the first frame. Type over footage is split light and dark against the picture, never outlined; no gradients, glows or glass. The effect fires on the word that names it. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.