A locked medium shot, a checklist panel in the right third from the first frame, one item per second, each item's name appearing in its own effect on the word, the checklist ticking along.

Ticking effects list

The viewer sees a counted promise being kept in real time.

Use when: Capability reels, list reels, launch teasers, portfolio reels.

Prompt instructions

You are my video producer. Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], aimed at [your audience]. Technique: Ticking effects list. The viewer sees a counted promise being kept in real time. How it works: A locked medium shot, a checklist panel in the right third from the first frame, one item per second, each item's name appearing in its own effect on the word, the checklist ticking along. Right for: Capability reels, list reels, launch teasers, portfolio reels. What we learned from tested runs: - An effect more than 0.2 seconds off its own name, a checklist missing from frame 0, or a counter that does not advance: each is a listed failure. - Measured: the fastest pace in the library, 6.83 visual changes per 10 seconds with a median segment of 1.2 seconds, and only 36 spoken words. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.

Paste it into Claude, ChatGPT or Gemini.

Your productYour audience

Watch out

An effect more than 0.2 seconds off its own name, a checklist missing from frame 0, or a counter that does not advance: each is a listed failure.practitioner: Director Chair measurement of a published short, Oct 2026
Measured: the fastest pace in the library, 6.83 visual changes per 10 seconds with a median segment of 1.2 seconds, and only 36 spoken words. It never feels random because the counter explains every change.measured: Director Chair measurement of a published short, 22 Oct 2026

Notes

Measured on the reference

What	Value
Length	20.5 s
Aspect	9:16
Visual changes per 10 s	6.83
Median segment	1.2 s
First visual change	0.97 s
First spoken word	0.0 s
Spoken words per second	1.78
Loudness, integrated	-14.1 LUFS
True peak	-1.3 dBTP
Sound floor	-31.6 dBFS (a bed under the voice)
Face in sampled frames	93 percent, middle third
Plays, saves	61,200 plays, 8.3 percent saved (read 22 Oct 2026)
Against the account's median	12 times

The recipe

A locked medium shot, the face at about half the height.
A checklist panel fills the right third for the whole video: brand-colour ground, numbered items, the current item in white, a counter on top and a total at the bottom.
Frame 0 carries the promise in large serif at the top left, a count and a duration, plus a two-line hook caption that is gone by 1.5 seconds.
Then one item per 1.0 to 1.3 seconds: the speaker says the name, the name appears in the left two thirds in its own effect, the checklist ticks.
Cut to a full-frame card only when the item is a card.
A bed under the voice and a hit on each item. Voice at -14 LUFS, true peak at or under -1.3 dBTP.

Not for

Emotional stories, testimonials, long explanations, regulated sectors.

A checklist panel fills the right third from the first frame: numbered items, the current one highlighted in white, a counter 01 of 18 on top.

Checklist with a counterPrompt

18 effects, 20 seconds in large type at the top left of the first frame, and a checklist that ticks on every item.

A finite promise with a counterPrompt

When she says bigger the caption grows to fill the frame; when she says gone the product photo drops out of the picture.

The edit does what the words sayPrompt

One word in a large serif placed between the background and a cut-out of the speaker, so the head overlaps the letters.

Type behind the headPrompt

The key word falls in from above the frame and lands beside her head on the moment she says it.

Word dropPrompt

A talking head where the edit does what the words say on every line, with a visible counter or checklist tracking progress.

Every line an effectPrompt

Sources

Our own reading and measurement of a TikTok by @justyn.ai, posted 17 Oct 2026. The clip is a third-party reference and is not shown; the words here are ours Source Checked 2026-11-13.

For agents: this card as markdown, as JSON.

Camera

Frame

Light and look

People and places

Motion

Edit

Story

Recipes

Tools