Word drop

Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is word drop: one word lands with weight, and that is the word the viewer keeps. How it works: the key word falls in from above the frame and lands beside her head on the moment she says it. It is right for: the single claim or number in a talking-head line. The effect fires on the word that names it. One sound per visual event, under the voice. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.