The face for the hook and the ask, B-roll for the body, switching on every new point.
Video formats
Face cam plus B-roll
Trust from the face, proof from the images.
- Use when
- Most brand content.
Prompt instructions
Write a shot-by-shot outline for a short video about [your product], for [your audience]. Use the face cam plus B-roll pattern: trust from the face, proof from the images. How it works: the face for the hook and the ask, B-roll for the body, switching on every new point. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
The same prompt works in Claude, ChatGPT and Gemini.