The face in the hook and at the end, the product's own interface teaching one concept per beat in between, definitions as cards.

The interface carries it

The product explains itself.

Use when: Product explainers and system walkthroughs.

Prompt instructions

ProductAudience

Write a shot-by-shot outline for a short video about [your product], for [your audience]. Use the the interface carries it pattern: the product explains itself. Measured reference: a face in 6 percent of frames, 2.0 visual changes per 10 seconds, 5.0 percent of 791,000 plays saved. Build the screens from the product's real interface or recordings, never an invented one. How it works: the face in the hook and at the end, the product's own interface teaching one concept per beat in between, definitions as cards. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Measured reference: a face in 6 percent of frames, 2.0 visual changes per 10 seconds, 5.0 percent of 791,000 plays saved.measured: Director Chair measurement of a published short, 22 Oct 2026
Build the screens from the product's real interface or recordings, never an invented one.practitioner: Director Chair field notes on motion graphics

The viewer hears the promise in the hook, then learns one concept per beat from the product's own screens.

Interface as teacherPrompt

The viewer meets the problem as an overheard conversation before the solution is drawn.

Mock client callPrompt

The viewer watches one task done from start to finish and could repeat it.

Product walkthroughPrompt

Over-the-shoulder on a hand holding the phone, the thumb scrolling the results and tapping one.

POV phone scrollPrompt