Director Chair
All groups

This thirty-second ad cost less than the coffee we drank while making it, and the receipt is coming up.

Hooks

Bold claim

A statement that invites disbelief makes the viewer stay to check it.

Use when
Results that can be shown on screen.

Prompt instructions

You are a short-form video copywriter. Write three opening hooks, each one the first line a viewer hears or reads, for [your product], aimed at [your audience]. Technique: Bold claim. A statement that invites disbelief makes the viewer stay to check it. How it works: This thirty-second ad cost less than the coffee we drank while making it, and the receipt is coming up. Right for: Results that can be shown on screen. What we learned from tested runs: - It must be verifiable or shown. - The same claim said with hype, casual confidence or disbelief is three different hooks; casual confidence suits founders. Plain spoken language, no hashtags, no emoji. Say which option you would post first and why, in one line.

Paste it into Claude, ChatGPT or Gemini.

Watch out

Related

Sources

Own words from Director Chair field notes on hooks and ideas Checked 2026-11-13.

For agents: this card as markdown, as JSON.