This thirty-second ad cost less than the coffee we drank while making it, and the receipt is coming up.
Bold claim
A statement that invites disbelief makes the viewer stay to check it.
- Use when
- Results that can be shown on screen.
Prompt instructions
You are a short-form video copywriter. Write three opening hooks, each one the first line a viewer hears or reads, for [your product], aimed at [your audience]. Technique: Bold claim. A statement that invites disbelief makes the viewer stay to check it. How it works: This thirty-second ad cost less than the coffee we drank while making it, and the receipt is coming up. Right for: Results that can be shown on screen. What we learned from tested runs: - It must be verifiable or shown. - The same claim said with hype, casual confidence or disbelief is three different hooks; casual confidence suits founders. Plain spoken language, no hashtags, no emoji. Say which option you would post first and why, in one line.
Paste it into Claude, ChatGPT or Gemini.