Hooks
Offer or news
Says plainly what is new or what it costs, for viewers already close to buying.
- Use when
- Launches, sales, product announcements.
Prompt instructions
Write five opening lines for a short video about [your product], for [your audience]. Use the offer or news pattern: says plainly what is new or what it costs, for viewers already close to buying. In one vendor dataset of more than 550,000 Meta ads, offer hooks had the top hit rates, but the window included Black Friday. The deadline has to be real, and paired with one specific next step. Example: new this week: the whole kit is free until Friday. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.
The same prompt works in Claude, ChatGPT and Gemini.