Director Chair
All groups

Camera

Shot sizes 13Angles 13Camera moves 42Rigs 6Lenses 9Focus and depth 4

Frame

Composition 13Aspect ratios 6

Light and look

Light 11Time of day 4Colour looks 13Film stock and texture 9Art styles 6

People and places

Characters 5Expressions 31Settings 3

Motion

Subject motion and speed 8

Edit

Transitions 21Edit effects 41Sound 14

Story

Hooks 46Script arcs 10Video formats 11Calls to action 5Test and publish 16

Recipes

Presets 28Prompt guides 11

Tools

BoardModelsGuidesAboutAgent skill

A product ad played completely straight in full-frame scenes with hard cuts on the action, no captions, a claim on a title card on black after the stunt and a payoff card on black at the very end.

Presets

Deadpan spec ad

The scenes never wink, so two quiet title cards land the whole joke.

Use when
Spec ads, portfolio pieces, reacting to a launch everyone knows.

Prompt instructions

You are my video producer. Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], aimed at [your audience]. Technique: Deadpan spec ad. The scenes never wink, so two quiet title cards land the whole joke. How it works: A product ad played completely straight in full-frame scenes with hard cuts on the action, no captions, a claim on a title card on black after the stunt and a payoff card on black at the very end. Right for: Spec ads, portfolio pieces, reacting to a launch everyone knows. What we learned from tested runs: - A scene that winks at the joke, a caption or a logo over the scenes, or the payoff card before the visual punchline: each is a listed failure. - Our export ran at -8.2 LUFS with a true peak of +0.4 dBTP, which clips. - A real brand needs parody framing and a trademark check before the film is used in anything sold. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.

Paste it into Claude, ChatGPT or Gemini.

Watch out

Notes

Measured on the reference

WhatValue
Length25.0 s
Aspect16:9
Visual changes per 10 s2.4
Median segment2.57 s
First visual change3.1 s
First spoken word2.7 s (the only spoken line, two words)
Spoken words per second1.19
Loudness, integrated-8.2 LUFS (too hot)
True peak+0.4 dBTP (clips)
Sound floor-35.5 dBFS (music-led)
Face in sampled frames30 percent, middle third

The recipe

  1. Full-frame scenes in the target ratio, no captions and no overlays.
  2. Open on the problem in one static shot, 0 to 3 seconds.
  3. Then the product moment and the stunt in two or three shots, cut hard on the action: 2 to 3 visual changes per 10 seconds, shots of 2.5 to 3 seconds.
  4. Put the claim on a title card on black right after the stunt: small white sans, centred, one line.
  5. Show the consequence in one shot.
  6. End on the payoff card on black in the same type, held at least 3 seconds. In our film it reads: Landing sold separately.
  7. One spoken line at most. Music-led, with a hit on the stunt.

Not for

Explainers, tutorials, a real brand without parody framing.

Related

Cut to a title card on black: one line of small white sans, centred, held three seconds.

Title card on blackPrompt

Hard cut on the action, no transition effect between the shots.

Hard cutPrompt

Take a fear the audience already talks about and make a proud, glossy commercial for a company that would profit from it, in the grammar of a real category ad.

The commercial for a fearPrompt

Bright and clean, strong contrast, the product colours rich and exact, everything else slightly muted, a soft glow on the highlights.

CommercialPrompt

AI-generated shots with no talking head, hard cuts landing on the beat or on a sound effect, one look block holding the look across all shots.

Generated scenes cut to soundPrompt

16:9 landscape frame.

16:9 landscapePrompt

Sources

Our own film (generated with reference images, cut by hand, Oct 2026), measured by us. No clip is attached: it parodies a real brand. Checked 2026-11-13.

For agents: this card as markdown, as JSON.