Cut to a title card on black: one line of small white sans, centred, held three seconds.

Title card on black

A quiet line on black lets the copy carry the joke or the claim with nothing competing.

Use when: Spec ads, deadpan comedy, a break between sections.

Prompt instructions

Scene: [your subject] in [your setting]. Shot 1 (0:00 to 0:05): one continuous shot. Cut: cut to a title card on black: one line of small white sans, centred, held three seconds

Seedance 2.5 reads labelled blocks with timecodes.

SubjectSetting

Watch out

Put the payoff card last, after the visual punchline. In our own spec ad the claim card follows the stunt and the payoff card closes the film.measured: Director Chair measurement of a published short, 22 Oct 2026
As the opening of a feed video a title card gives no reason to stop. Keep it for inside the video and the end.practitioner: The Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report)

Nothing softens the change, so attention goes straight to what happens next.

Hard cutPrompt

The scenes never wink, so two quiet title cards land the whole joke.

Deadpan spec adPrompt

Satire that makes a real worry visible by advertising its fake cure.

The commercial for a fearPrompt