Eight beats in about 40 seconds: a competitor's number ticking up, the pain, the turn, the install in the host's own dialog, the question typed, the answer, one result card per data source, the payoff.

Connector launch film

The viewer sees that setting it up costs one line, then sees real answers.

Use when: Launching an MCP server, a connector or any integration.

Prompt instructions

ProductAudience

Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], for [your audience]. The technique is connector launch film: the viewer sees that setting it up costs one line, then sees real answers. How it works: eight beats in about 40 seconds: a competitor's number ticking up, the pain, the turn, the install in the host's own dialog, the question typed, the answer, one result card per data source, the payoff. It is right for: launching an MCP server, a connector or any integration. Every result card carries the tool call that produced it, and the headline swaps words for live tokens; both make the answers read as real output. Build the host's dialog and chat from real screenshots, never an invented interface. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Every result card carries the tool call that produced it, and the headline swaps words for live tokens; both make the answers read as real output.practitioner: Director Chair notes on Launch video structure on Poolday (Raphael Guilhem)
Build the host's dialog and chat from real screenshots, never an invented interface.practitioner: Director Chair field notes on motion graphics
The film it was measured from was posted behind a comment gate for a paid tool; the structure is visible in the film itself.practitioner: Director Chair notes on Launch video structure on Poolday (Raphael Guilhem)

Notes

The beats, measured off a 40-second film

Beat	Until	On screen
Hook	4.8 s	a competitor's number ticking up
Pain	10.1 s	the manual way: searching, tabs piling up
Turn	13.1 s	the question that changes it, and the connector's name as a chip
Plug it in	15.4 s	the host's own add-connector dialog, the address typed
Just ask	18.4 s	the question typed into the chat
The answer	25.7 s	the first result cards
Every channel	37.1 s	one result card per data source
Payoff	40 s	connected, then the logo

A viewer who has never heard of the product gets the pain, the turn and the proof in under a minute.

Launch film arcPrompt

A number reads as live output from a tool, not as a mock-up.

Tool-call label on a resultPrompt

The sentence is the caption and the token is the proof, read in one glance.

Live tokens inside the headlinePrompt

The film feels like one continuous space; things arrive, scenes do not change.

One background plate, few cutsPrompt

No footage at all: the design is the film.

Type and shapes carry itPrompt

Sources

Own words from Director Chair field notes on motion graphics and Director Chair notes on Launch video structure on Poolday (Raphael Guilhem) Checked 2026-11-13.

For agents: this card as markdown, as JSON.

Camera

Frame

Light and look

People and places

Motion

Edit

Story

Recipes

Tools