Director Chair
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The headline swaps a word for a live element: their traffic, then a small sparkline with its figure, then the words a month.

Edit effects

Live tokens inside the headline

The sentence is the caption and the token is the proof, read in one glance.

Use when
Launch films and product ads with real data.

Prompt instructions

Give me an edit brief: where it goes on the timeline, the exact settings, and what to check before export, for a short video about [your product], for [your audience]. The technique is live tokens inside the headline: the sentence is the caption and the token is the proof, read in one glance. How it works: the headline swaps a word for a live element: their traffic, then a small sparkline with its figure, then the words a month. It is right for: launch films and product ads with real data. Build the tokens from the product's real data, marks and screens; an invented interface is a house failure. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Related

Sources

Own words from Director Chair notes on Launch video structure on Poolday (Raphael Guilhem) Checked 2026-11-13.

For agents: this card as markdown, as JSON.