Director Chair
All groups

The promise, the packshot resolving from blur with a light sweep, real angle photos one per second, three callouts drawn to the details, the specs, the product in use, the offer card with the price.

Presets

Packshot launch

The product is on screen in almost every second, and each beat answers the buyer's next question.

Use when
Launching a physical product from photos, 18 to 22 seconds.

Prompt instructions

Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], for [your audience]. The technique is packshot launch: the product is on screen in almost every second, and each beat answers the buyer's next question. How it works: the promise, the packshot resolving from blur with a light sweep, real angle photos one per second, three callouts drawn to the details, the specs, the product in use, the offer card with the price. It is right for: launching a physical product from photos, 18 to 22 seconds. The beat lengths are designed from measured pacing but not yet timed off a film of this exact kind; replace them when such a film is measured. The order follows the buyer's questions: what is it, what does it look like, what does it do, what are the numbers, how do I live with it, what does it cost. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Related

Sources

Own words from Director Chair field notes on motion graphics Checked 2026-11-13.

For agents: this card as markdown, as JSON.