Long form first, then the clips

Give me a step-by-step plan I can follow this week, for a short video about [your product], for [your audience]. The technique is long form first, then the clips: the shorts come from the best moments, already found. How it works: cut the finished long video first, then clip the shorts from that cut. It is right for: teams that make long videos and shorts from the same footage. A head of content's reason: editors given 40 hours of raw footage did not send back the best clips, so they now get the finished 15-minute cut, without titles or music. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.