Director Chair
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Rotate the topic of the short post: a pain the customer has, the prize they want, or news that touches what you do; each short leads to one longer piece, and that piece to one form.

Script arcs

Pain, prize, news

A steady rotation of topics, each post with one job.

Use when
A business account that posts often and wants leads from it.

Prompt instructions

Write a script outline, beat by beat, with the seconds per beat, for a short video about [your product], for [your audience]. Use the pain, prize, news pattern: a steady rotation of topics, each post with one job. Every day is the author's advice, not a measured result. Where lead quality counts, put the form on the brand's own page. How it works: rotate the topic of the short post: a pain the customer has, the prize they want, or news that touches what you do; each short leads to one longer piece, and that piece to one form. Plain spoken language, no hashtags, no emoji. Tell me which one you would post first and why, in one line.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Related

Sources

Own words from Director Chair notes on Short form, long form, lead form (Daniel Priestley) (the three words are Daniel Priestley's) Checked 2026-11-13.

For agents: this card as markdown, as JSON.