Director Chair
All groups

Plays divided by the median plays of the account's other recent clips.

Test and publish

Outlier ratio

One number says whether a video did well for that account, whatever its size.

Use when
Choosing references and judging your own posts.

Prompt instructions

Give me a step-by-step plan I can follow this week, for a short video about [your product], for [your audience]. The technique is outlier ratio: one number says whether a video did well for that account, whatever its size. How it works: plays divided by the median plays of the account's other recent clips. It is right for: choosing references and judging your own posts. Leave the candidate out of its own baseline, and flag a small sample. Seven of the nine reference edits in our Video library carry this ratio, from 0.6 to 71.9 times. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Related

Sources

Own words from Director Chair notes on AI UGC army (Jake Castillo) Checked 2026-11-13.

For agents: this card as markdown, as JSON.