Director Chair
All groups

Camera

Shot sizes 16Angles 17Camera moves 43Rigs 6Lenses 10Focus and depth 4

Frame

Composition 14Aspect ratios 11

Light and look

Light 22Time of day 12Colour looks 14Film stock and texture 9Art styles 6

People and places

Characters 6Expressions 31Settings 6

Motion

Subject motion and speed 9

Edit

Transitions 21Edit effects 41Sound 14

Story

Hooks 46Script arcs 10Video formats 11Calls to action 5Test and publish 16

Recipes

Presets 28Prompt guides 11

Tools

BoardModelsGuidesAboutAgent skill

Start from a post at ten times or more its account's median; recreate its structure with your own material and change one thing.

Test and publish

Start from an outlier

The idea begins from something that already earned attention.

Use when
Choosing what to make next.

Prompt instructions

Give me a step-by-step plan I can follow this week, for a short video about [your product], for [your audience]. The technique is start from an outlier: the idea begins from something that already earned attention. How it works: start from a post at ten times or more its account's median; recreate its structure with your own material and change one thing. It is right for: choosing what to make next. Look in this order: your own posts, the client's, then the category's. Keep what made it work: the personal stakes, a character the situation makes believable, and an ending that pays off. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Related

One number says whether a video did well for that account, whatever its size.

Outlier ratioPrompt

Show the real risk of the trade safely: the roofer clipped to a harness at the ridge, the drop visible behind him.

Borrow the tension, never the liePrompt

The edit starts from a look that already works, not from settings.

Edit a take in the style of a reel you likePrompt

Sources

Own words from Director Chair field notes on short-form video (one TikTok account, 233 posts and 27 measured clips, read 30 Oct 2026) and Director Chair notes on AI UGC army (Jake Castillo) Checked 2026-11-13.

For agents: this card as markdown, as JSON.