Director Chair
All groups

Camera

Shot sizes 16Angles 17Camera moves 43Rigs 6Lenses 10Focus and depth 4

Frame

Composition 14Aspect ratios 11

Light and look

Light 22Time of day 12Colour looks 14Film stock and texture 9Art styles 6

People and places

Characters 6Expressions 31Settings 6

Motion

Subject motion and speed 9

Edit

Transitions 21Edit effects 41Sound 14

Story

Hooks 46Script arcs 10Video formats 11Calls to action 5Test and publish 16

Recipes

Presets 28Prompt guides 11

Tools

BoardModelsGuidesAboutAgent skill

Half a second of full silence before the reveal, then the sound returns with the picture.

Sound

Silence before the reveal

A gap in the sound pulls attention forward to what comes next.

Use when
The moment before a number, a result or a product appears.

Prompt instructions

Give me a sound brief: what to record or pick, where it sits on the timeline, the levels, and what to check before export, for a short video about [your product], for [your audience]. The technique is silence before the reveal: a gap in the sound pulls attention forward to what comes next. How it works: half a second of full silence before the reveal, then the sound returns with the picture. It is right for: the moment before a number, a result or a product appears. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Related

The camera at eye level and close; he looks straight into the lens for one full second without speaking, then says the line.

Eye contact and a pausePrompt

Each kind of event gets a sound the viewer already understands.

Which sound for which eventPrompt

This cost us 40 euro and replaced a whole shoot, here is the trick.

Curiosity gapPrompt

Sources

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report) Checked 2026-11-13.

For agents: this card as markdown, as JSON.