Which sound for which event

Give me a sound brief: what to record or pick, where it sits on the timeline, the levels, and what to check before export, for a short video about [your product], for [your audience]. The technique is which sound for which event: each kind of event gets a sound the viewer already understands. How it works: a whoosh on the zoom, an impact as the title lands, a soft tick on each counted number. It is right for: placing sound effects on an edit. A stricter rule from one creator of coded ads: whooshes only for movement, a pop or a tick for a cut or a morph, no dings, bells or typing sounds, and never the same sample twice at the same pitch. One effect per visual event at most. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.