Director Chair
All groups

Camera

Shot sizes 16Angles 17Camera moves 43Rigs 6Lenses 10Focus and depth 4

Frame

Composition 14Aspect ratios 11

Light and look

Light 22Time of day 12Colour looks 14Film stock and texture 9Art styles 6

People and places

Characters 6Expressions 31Settings 6

Motion

Subject motion and speed 9

Edit

Transitions 21Edit effects 41Sound 14

Story

Hooks 46Script arcs 10Video formats 11Calls to action 5Test and publish 16

Recipes

Presets 28Prompt guides 11

Tools

BoardModelsGuidesAboutAgent skill

One sound event in the first second: a whoosh on the push-in, or an impact as the text lands.

Sound

Sound hook

Catches the viewer who has the sound on, in the same second as the picture.

Use when
The first second of every feed video.

Prompt instructions

Give me a sound brief: what to record or pick, where it sits on the timeline, the levels, and what to check before export, for a short video about [your product], for [your audience]. The technique is sound hook: catches the viewer who has the sound on, in the same second as the picture. How it works: one sound event in the first second: a whoosh on the push-in, or an impact as the text lands. It is right for: the first second of every feed video. One sound per visual event. Check it muted as well: the text layer has to carry the message with the sound off. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Related

In the first second: something moves toward the camera, a bold line of at most six words appears above the head before the first word is spoken, and one sound effect hits.

Three-layer hookPrompt

Each kind of event gets a sound the viewer already understands.

Which sound for which eventPrompt

A line of at most six words in high contrast above the speaker's head, on screen from the first frame.

Text on screen firstPrompt

Sources

Own words from the Director Chair hook framework (our 2026 synthesis of @marco.thecreative's TikTok series, OpusClip's hook formulas, a Brandefy article, Meta retention research and a Gemini research report) Checked 2026-11-13.

For agents: this card as markdown, as JSON.