Frame 0 is a real in-use photo of the problem with one line of text; then the product enters, two callouts on the detail that solves it, one photo of the after, the offer.
Problem in daily life
It opens on the problem already happening, so the product arrives as the answer.
- Use when
- Physical products that fix an everyday annoyance, 15 to 20 seconds.
Prompt instructions
Give me a production plan: the shots or scenes in order, what each one needs, and the edit settings, for a short video about [your product], for [your audience]. The technique is problem in daily life: it opens on the problem already happening, so the product arrives as the answer. How it works: frame 0 is a real in-use photo of the problem with one line of text; then the product enters, two callouts on the detail that solves it, one photo of the after, the offer. It is right for: physical products that fix an everyday annoyance, 15 to 20 seconds. The beat lengths are designed from measured pacing but not yet timed off a film of this exact kind; replace them when such a film is measured. It follows the frame 0 finding of a measured short-form study: 18 of the 20 strongest clips open on something already happening. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.
The same prompt works in Claude, ChatGPT and Gemini.