Director Chair
All groups

A plain 9:16 screen recording of someone using the product, 30 to 60 seconds, one line of text on top.

Test and publish

Plain screen recording for technical buyers

It looks like a user showing a tool, which is what this buyer trusts.

Use when
Ads for developer tools and products bought by older or technical people.

Prompt instructions

Give me a step-by-step plan I can follow this week, for a short video about [your product], for [your audience]. The technique is plain screen recording for technical buyers: it looks like a user showing a tool, which is what this buyer trusts. How it works: a plain 9:16 screen recording of someone using the product, 30 to 60 seconds, one line of text on top. It is right for: ads for developer tools and products bought by older or technical people. A practitioner's claim from one programme: for technical or older buyers the plainer ad performs better. He also says a paid winner can rarely be planned; keep the bar to run an ad low. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.

The same prompt works in Claude, ChatGPT and Gemini.

Watch out

Related

Sources

Own words from Director Chair notes on Paid UGC on performance (Hector Serrano, Wispr Flow) Checked 2026-11-13.

For agents: this card as markdown, as JSON.