Director Chair
All groups

Camera

Shot sizes 13Angles 13Camera moves 42Rigs 6Lenses 9Focus and depth 4

Frame

Composition 13Aspect ratios 6

Light and look

Light 11Time of day 4Colour looks 13Film stock and texture 9Art styles 6

People and places

Characters 5Expressions 31Settings 3

Motion

Subject motion and speed 8

Edit

Transitions 21Edit effects 41Sound 14

Story

Hooks 46Script arcs 10Video formats 11Calls to action 5Test and publish 16

Recipes

Presets 28Prompt guides 11

Tools

BoardModelsGuidesAboutAgent skill

Pay each creator a share of the spend behind their own ads, with a monthly floor for a video quota, and give them the product and the news, not a script.

Test and publish

Creator ads paid on performance

Many different ads from people who use the product, paid for by what performs.

Use when
Self-serve products with organic pull and a Meta budget.

Prompt instructions

You are my video producer. Give me a step-by-step plan I can follow this week, for a short video about [your product], aimed at [your audience]. Technique: Creator ads paid on performance. Many different ads from people who use the product, paid for by what performs. How it works: Pay each creator a share of the spend behind their own ads, with a monthly floor for a video quota, and give them the product and the news, not a script. Right for: Self-serve products with organic pull and a Meta budget. What we learned from tested runs: - One company's account of its own programme: 50 creators making 500 to 600 ads a month. - Keep ads different in person, setting, words or format. - Choose creators for the gaps in the ad library, one per kind of buyer, not for follower numbers. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.

Paste it into Claude, ChatGPT or Gemini.

Watch out

Related

A plain 9:16 screen recording of someone using the product, 30 to 60 seconds, one line of text on top.

Plain screen recording for technical buyersPrompt

Test formats and openings with generated presenters first, then remake the winners with real creators before ad money goes in.

AI as the test benchPrompt

Seven lines, seven camera positions around one table, the camera at prop height, something near the lens in every shot, movement spent on the hook, calm by the end.

UGC at one table, seven setupsPrompt

Sources

Own words from Director Chair notes on Paid UGC on performance (Hector Serrano, Wispr Flow) Checked 2026-11-13.

For agents: this card as markdown, as JSON.