Sound on the peak, not the start

Give me a sound brief: what to record or pick, where it sits on the timeline, the levels, and what to check before export, for a short video about [your product], for [your audience]. The technique is sound on the peak, not the start: picture and sound feel like one event. How it works: the impact lands on the exact frame where the logo stops moving. It is right for: every effect placed on a movement or a cut. Place the sound so its loudest moment falls on the frame where the motion peaks or the cut happens: a riser ends on its hit, an impact starts on it. A whoosh into an impact on a hard cut reads as one hit. Be concrete: numbers, seconds and settings, no theory. Ask me one question first if something you need is missing.